Qualification is simply the transition from [unqualified] prospect to [qualified] opportunity. In the pipeline/funnel, this means that all the things that are needed for this prospect to want/need/desire our product and services are there.
More specifically, qualification involves an opportunity possessing all of the following:
- Access to the buyer
- The prospect knows, and agrees to, what they are buying from us
- The prospect knows, and agrees to, the approximate cost of the solution or DSO (Discreet Sales Opportunity)
- There is DRM (Date Related Motivation), or what some people call a “pending event”
- [optionally] An identified project or budget line item set aside for the proposed solution
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