Day: July 24, 2008

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Enterprise Sales 101 – Software Demos

I’m in enterprise software sales, and I often have people who have never sold anything, much less high priced software, tell me what I’m doing wrong. One of the most common things I get is an inexperienced executive trying to make changes to the way I demonstrate software.


For executives and budding Sales Engineers alike, here are a few things to understand about demonstrating complex software:
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Canon Service Sucks, Apparently


On July 4th I had a night shoot, and the next morning when I looked at my Canon 50mm f/1.2 L lens, it had condensation under the plastic focus indicator cover. I immediately sent it into thier New Jersey facility (Canon Factory Service Center 100 Jamesburg Rd Jamesburg, NJ 08831), and after about a week I am told that my lens will cost too much to repair.

Norris, a supervisor at their repair center, explained the situation to me thus:
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