It used to be, years back, that a certification meant that you were knowledgeable. Problem was, it really only meant that you were able to pass the kind of test given, and that you had enough short term memory to cram for the test’s material. Certifications do not now, nor have they ever, indicated wisdom or knowledge in the application of one technology into the infinite variety of prospect environments.
If anything, these days too many certifications mean that the person has no time for a real job in the real world, and is virtually useless in a Sales Engineering situation. With thousands of certifications for thousands of applications, which ones do you pick? Oh yeah, and there are more every day! Would you bring a perpetual student on the most important sales call of your career? Of course not. Continue reading “Certifications and Sales Engineering”