In a recent article, Matthew explains the importance of the various pitches we do in sales every day. But as I’ve pointed out many times: we are all selling, all of the time.
My point is, people not in sales can benefit immediately from these pointers. Those of us that do sell (that includes Sales Engineers) use these exercises and techniques as second nature, which helps us exude credibility and confidence.
And lets face it, everyone can use a little more of that.