ATCP, LLC

A colleague turned me on to an article here that talks about 5 stunningly awful mistakes for demos. I don’t think these are all that bad, and certainly not stunning, but I’ll include the 5 here, as we have a few more practical ones to add after:

1. Misunderstand the customer’s needs: “Harbor Cruise.” Don’t make a demo in the hope that your customer will eventually see something of interest. Inexperienced salespeople often inflict these demos on their customers as a replacement for doing their homework. Jaded sales engineers offer these demos when they receive little or no pre-demo information from their sales colleagues. Do the research to figure out what your customers need in advance. More »

In this article I talked about my 6 D’s of projects, objectives, goals, sales, designs, etc. For this short article I’ll do a little follow-up to explain another aspect of the same methodology.

There are only 2 buckets that any sale or project ever falls into:

Business Need – They want something they don’t have.

Business Solution – They have something they don’t want.

Based on whichever you are presented with, my 6 D’s will produce something different. Let’s look at each:

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