ATCP, LLC

If you want to know what a company sells, ask to see their comp plan. If your sales managers are compensated to sell a product/service that the one they are selling can’t be sold under, guess what? Thats right! It fails. This is the primary reason for companies not being able to move their wares.

But not just any comp plan will do. And that is the rub.

Companies today are in a financial bind. They need to spend less and save more. Do more with what they have, and all that. But how do you do this with a strategic product? You know, strategic, one of dozens of words and phrases we throw about as if we know what they mean, and assuming that they mean the same thing to everyone. Wrong.

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I’m in enterprise software sales, and I often have people who have never sold anything, much less high priced software, tell me what I’m doing wrong. One of the most common things I get is an inexperienced executive trying to make changes to the way I demonstrate software.

For executives and budding Sales Engineers alike, here are a few things to understand about demonstrating complex software:
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