ATCP, LLC

I was astonished to find that the link to Sales Engineer on Wikipedia was redirected to, of all things, Field Applications Engineer. I decided immediately to fix the error.

This is my initial post to the Wiki:

The Sales Engineer

This job title is still very new, and is very misunderstood. It has only been around since 2003, yet the function of this title had been sporadically provided since much earlier. When software started to get too complicated for a Sales Rep to explain satisfactorily, an engineer from Development was usually presented to the prospect. Unfortunately, not all those with a deep understanding of a complex product are presentable. In most cases, this caused more harm to the opportunity than benefit.
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Why aren’t we experts in us?

My advice is very simple, and comes from a sales or marketing approach to getting the next gig: Sell Yourself!

The problem is that rarely are the people looking for work in the sales and/or marketing verticals themselves; And if they are, they are inexperienced at selling a person, their capabilities/abilities, etc. In fact, even if they are in the business of selling talent, they are completely unable to sell themselves. The carpenter’s house leaks, the shoemaker’s kids have no shoes, the auto mechanic’s car is pushed to work, etc.
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