ATCP, LLC

Ask A Sales Engineer


“What is Enterprise Sales”?

Good question. I get this question more often than you’d think-probably once per week on average. Today was the last time, so I thought I’d address it in an article.

All of my Sales/Sales Engineering methodologies are short, easy to understand and elegant. I use this method as it is easier for non-Sales Engineers to remember. Complicated doesn’t cut it with people under stress with a lot to remember already. So it is fitting that I treat the expression “enterprise” no differently.

Enterprise anything relates to people, places, things, or opportunities that involve strategic management, or management elements, in any company, group, or institution.
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A user on dpreview asked:

“I’m looking at ND filters that twist onto the lens
Or buying a cokin P adaptor
I been reading a few reports which dont look favourably on the cokin filters.
But dont know”

My answer:

Buying the cokin system has lots of advantages.

An adapter ring for a different thread size costs about $10, making all your filters work with all your lenses.

Another important thing is that threaded grad NDs force you to put your transitions right in the middle of the frame, where the cokins are large enough that you can actually slide that transition all the way out of the image, or make the whole image go through the darkest part-and anywhere in between!

An grad filters aren’t restricted to NDs, BTW…

So I carry one package of P filters, a few adapter rings, and all my lenses are able to use all my filters.

Complete filter kits and samplers are dirt cheap on eBay and others, and many vendors make their filters for the popular Cokin systems.

Oh, and finally.. you can make your OWN filters out of just about anything-including gels or plastic you find at the hw store!

See my previous article about the Cokin system here.

Something to think about…